Saturday, October 23, 2010

The Common Blue Theme


Do you know know why most Social Network Sites are blue?
For example: Facebook, Twitter, MySpace, Tumblr, Flickr, Digg, FourSquare and more.

A little unknown fact about Mark Zukerberg, after reading the article, The Face of Facebook, I found that the reason why Facebook is blue is because the founder Zukerberg is red-green color blind, causing blue to be the only color he can see.  He said, "blue is the richest color for me - I can see all of blue."  But is there a connection as to why all of the other Social Network sites are blue or is is just a common theme?


Studies have shown that because much of the world is blue (skies, seas), seeing the color blue causes the body to produce chemicals that are calming; but that isn't true for all shades of blue. Over the ages blue has become associated with steadfastness, dependability, wisdom and loyalty. People tend to be more productive in a blue room because they are calm and focused on the task at hand. Some other studies are showing that weight lifters can lift more weight in a blue gym - in fact, nearly all sports are enhanced in blue surroundings.


Did you know any of this, because I didn't. After reading about the studies found I began to think if this was possible or true. When connecting the studies found and how most of the Social Network sites are blue, do you think the designers do this to make the users more focused and productive when on their sites? Which could then cause them to get more users, or is it just a coincidence that blue is the common theme.

1 comment:

  1. This is a very interesting article, and very observative. I knew about the calming effects of blue, but I never made the connections between all of the different social networking sites. Zukerberg's reason for choosing blue as the basis for his icon is kind of funny. Was he solely thinking of himself or did he take prospective users into consideration also? This was a great post, very observative :)

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